Traceability vs transparency in diamond trading
In a sector where "ethical" and "responsible" labels are multiplying, it is essential to distinguish two concepts that are often confused: traceability and transparency. Traceability is the ability to trace the origin and journey of a diamond from mine to ring. Transparency is the willingness and ability to share this information with stakeholders.
A diamond can be traceable without being transparent: if provenance data exists but is not shared with the end buyer, traceability has no commercial impact. Conversely, a diamond can be sold as "ethical" with good-faith declarations that are not based on any documented traceability.
Blockchain solutions like TRACR (De Beers) or Provenance Proof (Alrosa) go beyond declarations: they create immutable cryptographic proofs of the origin and journey of each stone. Pimento Diamonds offers a selection of TRACR-certified diamonds for jewelers wishing to offer the highest level of traceability to their clients.